Small businesses need lot of marketing to attract not only customers but also Venture Capitalists, Individuals to support them and invest some money in their company. Brochure is one of the authentic and beneficial ways to let people have trust on the company. Brochures act as a business card with details about the company and its products. It is one of the best ways to connect to other companies when going in a conference. It can be handed over to each individual as a keeper, allowing them to go through it during free time.
This avoids the need of a computer or individual meetings to explain the basic details of the business. Brochures give the first glance of the company, thus an efficient design is a must.
If you are a service based company, it is very important to mention the services on the brochure. A short description of each service with its pros will make it easy to read. Brochure will explain the business, answer the question, “Why you should approach them?” and provoke the target to contact you. The business could be selling products as well. In this case it is important to lay out appropriate pictures of the product with a one line explanation of each product. You should mention the after sales service to attract the masses.
Brochures can also be used in promotional activities. These brochures should answer all generally asked questions and mention clearly the helpline number to contact for further inquiries. There are lots of events where entrepreneurs can meet prospect companies. These printed brochures will help them break the ice and start conversation with unknown people. In case you are launching a new product and want to send invite to your previous customers. You can send a brochure with feedback as well as, the description of the new product. Mention the date and time of the event and invite them gracefully to the occasion. These gestures make customers feel important and loved. Also the feedback will help you for further research work.
Brochures can be handed out before start of an event, like a play, or golf game for charity. This way they would know the name of sponsors and organizers and the whole outline of the function. People can easily take it with them to keep a memory and will call you to enquire about any future such events. You can also attach some free coupons at the end of the brochure to keep people more entertained. The merrier the customer is, the more chances are of his revisiting you.
Brochures should be sophisticated as well as playful. No wonder that the colors and innovative brochure can attract business and award you in long term. They are costly to print and in case any contact information is updated, they are useless. But they are one of the best ways to communicate with the audience. They are just like story books. Once a customer grabs a copy of it, he will surely look through it once. Later it’s the story that has been written into it, which will keep him surprised the whole time. Thus it is necessary to be precise while writing content for it and should be thoroughly checked for any errors.
When I was going for my company’s brochure printing, I have checked brochure printing costs at UPrinting and the final brochure was fantastic.