Business Cards are a necessity to carry in your wallet once you are looking for expanding client base or business itself. Next to business cards, the most important thing to carry and circulate is a brochure. It is short summary of the information of the company, its working model and various products and services. It is true that just a brochure will not close a deal for you, but it definitely is an icebreaker.
Clients can keep it with them for future use and refer them even after months. Depending upon the product and services there can be lots of variations in design and pattern of the brochure. Let us discuss some different types of brochures and utilities for each in promoting a business.
1. Sales Brochure
These brochures are handy when you are attending a conference or a table discussion where you will meet potential customers. When you are giving a presentation, these brochures should be related with the data you will be presenting. It acts as a short summary of the information you would want audience to keep with them. These needs to have big pictures and bold letters to emphasis some major points.
2. Post box
As the name sounds these brochures are meant for post boxes. You can send them directly to the customers by mail or email. These can be used to introduce a new product or service. They can also be used for promotions, thus they should be technical and explain all about future of the business.
3. After Sales Brochure
This is the brochure which you can hand over after a short meeting with client for the first time. This brochure should very well explain company details and short description of each service or product offered to customers. In case you are looking for getting some venture capitalists or other kind of investments, it should then mention the company’s framework and working model.
4. Over the counter
These are the general brochures made for general public and masses. They are mostly kept at reception or display stands. They are located at places which are easily noticeable. In these brochures you want to target customers who can buy your product or use the services. We need to make the first page with lots of colors to look attractive and some catchy slogans. These are used to generate curiosity resulting in people contacting you or directly purchasing the product.
Brochures need not contain lot of data. They can be in form of postcards, leaflets or flat sheets. You can even opt for 2-fold or 3-fold brochure. They need to be designed to show off your product and business style. They act like an anchor to your ad campaign. Nowadays you can opt for e-brochures as well.
With lots of internet services you need not travel from shop to shop and bargain for printing prices, you can easily choose e-printing services. The only thing important before printing is to proofread the contents. You should get it checked by any of your close friend and get a feedback. This way you can know the amount of impact it will make on the customers. Also, do not hesitate in hiring a professional designer in case you are not sure about the pattern and content of the brochure.
Even for printing there are various services available online and offline such as UPrinting’s brochure printing services for professional brochure printing.
There is an error in the brochure dated 20100315 naianotl members, life members, and members of branches outside the state, pay $16 to join the AAUW Tar Heel Branch (not $11 which covers only the state dues).The brochure will be corrected soon.
We enter detail to go into detail each an individual and many of the benefits that all offers.