Facebook is not just a social media platform. For most users it has become a true addiction because they cannot imagine a day passing by without checking their timeline at least once. The fact of the matter is that Facebook is the most popular social media platform, which also has huge marketing potential.
There are more than 400 million active users on Facebook, and this means that there are a great number of opportunities one can try. Moreover, recent studies have shown that more than half of the Facebook users have finished college. This is great news for entrepreneurs and businesses alike, because it opens up a new possible target audience. Today we will be talking about some easy strategies that will help you promote your online venture:
-
There are two ways to promote your business on Facebook, with the help of its powerful tools. First we have Facebook Pages, which is awesome because it creates branded content. In other words you can raise brand awareness among users, and showcase your identity. Although there are some visibility issues with the tool, it is still great because it enables users to comment, share and like your visual and written content.
-
Secondly we have Facebook Groups, which can create a real buzz because they give users a sense of belonging. If you want to be part of an open group all you have to do is subscribe. By doing so you will receive the latest feeds and news, and you will also be able to comment. Any half-decent Search Engine marketing agency will encourage the use of Facebook for business.
-
For entrepreneurs we recommend the use of personal pages, because they look better on newsfeed, and they are already very personal. Let’s say you are trying to promote yourself as a blogger. Who better to share content with than your trusted friends? By using your own page you already have an audience, and you don’t have to rebuild things from scratch.
-
Branding is the most important tool when it comes to Facebook marketing. If you are the face of a company, or a public figure, you might want to add the subscribe button to your personal profile. With the help of the subscribe button, people will not only stay in touch with you on facebook, but also on other channels.
-
Who are you? An artist, a band, or a public figure? What you are should dirrectly influence the way you treat your social media profile. How do you want to promote yourself? Do you want to be funny, thoughtful or insightful? These are things you should decide on before the all the craziness begins.
All in all it is about successfully harnessing the power of the Internet and Facebook in order to fulfill your desires. There are billions of people on the internet, and they all want different things. It is up to you to decide what you will provide them with.
Author Bio:
Anna Robeson is a freelance blogger and consultant. She considers that Facebook can greatly influence a campaign. She also believes that a search engine marketing agency can help lift a campaign, and increase social media awareness.
