Do you have any idea why SEO is so much talked about? SEO means search engine optimization which helps in increasing ranks of websites so that they are easily available ion search results. This helps in increasing traffic to your sites by bringing more and more visitors. SEO optimized websites are known for producing better sales and revenues. You might be interested to know there are two ways in which an SEO can be achieved.
- White hat SEO
- Black hat SEO
The problem is that black hat SEO’s were used earlier but after up gradation of Google, they have become past and white hat the present. But the fact is many site owners are there who create their own techniques to outsmart search engines.
There is a vast difference between them. And when you have a future plan to stay firm with your online business for a long time then do apply approved techniques only.Most of the times SEO contents are outsourced ensure before outsourcing if the person has perfect knowledge of SEO.
Using Meta tags the right way
What is a Meta tag? Basically Meta tag is a simple tag which contains all the information about your web page. A perfect Meta tag will have keywords and description of your page. Do not use bulk of keywords and make sure the keywords and the content are relevant to each other. Meta tag has a limit of 155 characters to display in search results, so use it accordingly.
Incorporate relevant keywords
Discover specific words that are very much relevant to your main keyword by using Google Adwords tool. After discovering try listing a few of them in Meta tag separated by the help of commas. Try to resist putting a host of keywords into one Meta tag. Recent studies have revealed that 3 to 4 keywords are enough effective. After including of keywords in Meta tags include them as naturally as possible in your page’s content. No need to use them in each and every sentence but use them at the starting or at the ending or in the title.
URL’s should be clear and descriptive
As a matter of fact it is researched that sites with URL’s relevant to the theme of sites are more successful rather than thought less URL’s. For example if you are searching for an engine shop no doubt you will rank higher in search results if your domain name is based on engine shop. Your URL should also provide little hints on what you are providing through your website. So as told earlier also using your keyword in the URL increases your chances of getting higher ranks.
Importance of Backlinks
Those days are gone from where you could use your backlinks anywhere but now days apart from the quantity of backlinks quality of backlinks matter more. If you progress by keeping your focus in building Google friendly backlinks, you will be benefited.
This few white hat SEO tips may have broaden your ideas now. Soon you will be promoted higher and higher.
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This is a guest post by Jay, he is a proud member of Designmodo: Web Design Blog, visit this site to win free templates.