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SEO has become practically a part of web developing now. All Web Designers should learn the tactics of effective SEO and thus increase the outcome and results. Here are some top-notch tips which I highly recommend all the Web Designers and Developers to follow.

• Slow and steady Website does not win the race – 35% of audience will exit your website if it is not loading fast enough (as told by W3 schools). Get along with your code and eliminate almost all those things which are slowing your website. You can also reduce the resolution of your internal pictures for this. Also use a host which has the best uptime and won’t possibly give any sorts of problem.
• Make a Mobile Site – Being a Smartphone user myself, I know the dilemma caused by the website by not properly adjusting to the new User Agent. Making a mobile website will make the mobile users comfortable to look at it without having any problems. If you are using WordPress as the CMS of your blog it is recommended to download free responsive WordPress theme. A mobile website with friendly fonts, easy navigation and last but not the least a bigger Interface will give the readers an enhanced experience of your website within their phone. This will indirectly reduce the loading speed of the website.
• Place Ads where they will be noticed – Placing ads in a place where the website doesn’t get much attention is indirect way of lowering the monetisation. They must be placed in a sidebar or a column which gets frequent attention by the people. Also placing them in the way of the readers, i.e. inside an article or between information pages is bad for organic traffic.
• Make the Website Grandma Proof – Make the website so clear and understandable that your Grandma can use it without any problem. This way you can easily have a traffic which does not have any problem going throughout the website. This includes making the Navigation very clear and understandable, making the buttons and options visible and attractive. Along with this, all the other functions to be made very easy and comfortable.
• Using Text instead of Images where possible – Search engines always look for textual content in a website. Making an image with a text in it can look good, but will not be appreciated by the Search Engines anyhow. However if you want to use a designed text, then there are many options through CSS. Remember that using images isn’t a bad thing but using them in place of headings and sub-headings is totally not worth the trouble.
• Images and their Properties – Always take care while inserting images. Rename them using only one full fledged word. Like for example – ‘seo article full.jpg’ can be ideally renamed to ‘seo_article_full.jpg’ for better results. Also the Alt tags of the images should be exactly what the image is about. This way when the Search Engine reads them, it takes them in consideration. This in turn results in a better SERP.
• Externalisation of Java Scripts and CSS – A Search Engine spider finds it very easy to crawl along the HTML if it is short enough. The other codes can be easily kept in a different place for making the crawling fast and comfortable.
• Easy URLs, Easy Traffic – While sharing a Link, the URL which can be easily read is given more importance, Now for an example – ‘….top_10_best_smartphones_from_samsung’ can be changed to – ‘….samsung_smartphones’ for creating a keyword based URL which can result in more traffic. Remember that while doing this, you must carefully choose the keywords so as to attract more traffic. Thanks to all the popular CMSs for giving us the option for editing out the link the way we want it to.
• Make the Navigation path clear – Your Website’s navigation is an important factor. If it is neatly coded, it will serve nicely. However non-functionality or frequent crashing might cause a loss in traffic. Use of CSS5 is highly recommended due to its non-crashing nature. JavaScript can be used as well. However Flash navigation is not at all recommended.
• Make a Light version of your Website – Readers experiencing slow internet can always refer to this version of your website. Thus you have no traffic loss, and more visitors.

This article is written by Debarshi Ghosh Dastidar. He is a web design enthusiast and SEO expert. He is currently associated with UK’s best web design company with expertise in seo. Click here to know more about them.