SEO optimization has become one of the most important marketing strategies for businesses to use. Most businesses don’t have the time or the resources to handle their own SEO, so they outsource. Many businesses put a budget on how much they are willing to spend on an SEO agency. What most businesses don’t know is there is a high risk with using affordable SEO services.
You Get What You Pay For
This saying is as old as business, but when it comes to looking into SEO, it really isn’t that simple. There are a lot of SEO agencies that will claim themselves as being affordable, but the truth is, there are only certain ways you can cut SEO costs to offer SEO services. These services are lowering their prices and hoping to make up the difference in the amount of customers they get, which is very uncommon. Another way to cut costs to offer affordable SEO services is to reduce scope in order to get lower prices. Some of these companies will even use black hat SEO practices, which are automated, and may lead to you being panelized through Google. If all else fails, they may outsource your account to the cheapest bidder overseas.
Why These Strategies Fail
The problem with lowering prices in order to offer affordable service is it is only a temporary fix. Companies make their money based on a formula of time and costs. Lower prices will work for an SEO company that is just starting out with only a few clients because they will have the resources and the time to dedicate to each customer. As the company’s client list grows to the point where they are breaking even with their competitors, they don’t have the time to devote to all of their clients in a day. This leads t cutting corners and poor SEO results for the people who hired the company to handle their SEO problems.
Every company has lowered scope as a hope to get their foot in the door for a major account. But the problem with this method is you are only getting a discount rather than a lowered price. You want to make sure you read the contract of what you are getting for your money and if it is not listed, you are going to want to demand this information. There is a fine line between spending your money and wasting your money. If one of these companies have offered to lower the scope, there is a high possibility you are wasting your money and their services won’t be enough to get the SEO results you are looking for.
Black hat SEO practices are a worst-case scenario. These practices are basically cheating in SEO and are often done through false links and other SEO services that are generated through an automated SEO system. This can be dangerous for your business, because through you are going to see results from these practices; your practices have become a ticking time bomb. Google and other search engines have created various programs to detect these SEO practices and if you are caught you could be panelized or worse, sent to the Internet black hole and then you can kiss you business goodbye.
Though some SEO companies use outsourcing, others tend to stay away from it. They will outsource their accounts over seas and often will end up selling the account there on your dime. Many people don’t trust outsourcing and it is common to lead with issues with the relationship between these SEO companies and their clients.
Author Bio: Ellen has worked with one of the highest-ranking search engine optimization companies in the United States for the past 10 years. She has written several periodicals on SEO tactics and participates in research to determine the most successful SEO practices available.
Nice and really very useful post shared, thanks for sharing this her with us.
Looking at website after an SEO outlook. It looks like you have this entire process down well.
I’m betting you may use something similar to Ultimate Demon to develop these hyperlinks? Never really can be this sure, however it appears to be really decent to me.