Most bloggers have one common problem: their older blog posts are slowly dying. Yes, it is natural for older blog posts to have less and less traffic as time goes by, but you can do something to revive your older blog posts and keep giving them the traffic they deserve.
Here are 7 ways to attract traffic to your old blog posts:
1. Updating your old blog post
If your blog post is no longer relevant with current issues, you can update your blog post and bring additional traffic to it. Why? The main reason is that Google loves fresh content, and if you keep your blog up to date by updating your old blog post, you will boost your rank in the search engine. Moreover, by updating your old blog post, your readers will find that it is more relevant with current issues, so that they will be willing to read your old post again.
2. Link to your old post
You can link to your old post from various places on the web, including from your newer posts. Linking to your old post from your new post is the easiest way to keep driving traffic to your old post. If the topic of your new post is relevant with older posts, why not refer to them to give your readers more complete view about the topic?
3. Create a list of featured posts
You can also put your older posts together in one place by creating a list of featured posts. You can do it by creating a new page in your blog where you list your good old post in it or you can put your featured posts in your blog sidebar. It will help you to drive additional traffic to your old posts.
4. Remind your readers about your old post
You should keep reminding your readers to read your old post by giving link to those old posts in your newer posts, email message, or your ebook. In fact, you don’t need to rewrite old information in your blog if you’ve already written it in the past. Simply refer your readers to your old posts in order to get that information.
5. Tweet it and share it on Facebook
If you have a lot of followers on Twitter and good fan base on Facebook, you can share your old post to your Twitter followers and Facebook fans. It is an effective way to drive additional traffic from those social media websites. Your followers may retweet your old post, which will help you to gain additional traffic. And your fans may share your old post with their Facebook friends, so it is a very good strategy to spread the word about your old post in those social media platforms.
6. Put a related post plugin in your blog
If you put a related post plugin in your blog, your readers will have easier access to your older blog posts that are relevant with the post that they’re reading. It will also save your time to manually list the related posts in your blog after you’ve written your blog post.
7. Create an ebook from your old posts
You can also compile your old posts and make a nice ebook from them. In each chapter, you may want to link to the respective old posts that you feature in your ebook.
Those are some useful tips you can follow if you want to attract traffic to your old blog posts. In this way, your old posts will keep surviving for long-term.
Jason Adams from Florida writes this article. Head over to officefurnitureonline.com for all your office furniture needs in and around West Palm Beach.