For any kind of business, brochures play an effective role. These are the most important sales and marketing tools that if given due attention helps in getting the desired results. A good brochure speaks for itself, no matter how eco-friendly thereby paperless we are going, how technology is affecting the business world, the fact remains that brochures and catalogs have always been essential part of business promotion and will keep doing so in the coming future too.
For effective marketing of your products and services, you need to be really cautious and should know what all factors contribute in making effective brochures. So, how do you create a brochure?
Some people prefer designing the brochures themselves while others seek some outside help; no matter what you opt for the fact remains that there a few steps that need to be properly followed in an orderly way to bring out the desired results.
Brochures, a great marketing tool for reaching your customers ask for proper planning and there after proper execution. You must know the right way to reach your targeted audience. If the brochure is unable to attract the customer/targeted audience, it is sure to be thrown in the trash without even being properly read.
Brochures need to be the winning combination of visual appeal and comprehensive information of services offered by the company. Both design and content of the brochure ask for individual attention. You are sure to run the risk of marring the efforts put in if you skimp on any one of the two, that is design or the content.
If you’re the one who is planning to get the brochure designed to drum up your sales or to announce a new product/ service and wondering how to kick start to ensure a good response then here are few effective tips worth a read! Let’s discuss in detail the effective tips that promise to get you on your way to designing an effective brochure and achieving the desired goal.
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1. Planning Your Brochure
What is your message? What is your main point? What do you want readers to walk away with? What action should they take? Creating a brochure is easier if you never forget what your purpose is. Before starting, determine what you expect the brochure to achieve.
2. Know your audience
This is the very next step of designing a brochure and the most important one as the entire brochure designing will depend on the target audience. If the brochure is not able to hit the target audience, the entire efforts will go waste. You should know beforehand as to who are you addressing, who are your customers and who will benefit the most from what your business has to offer. Knowing the answers of these questions will help you in proper brochure designing. Identify your target audience and speak directly to them. Understand your customer.
3. Seek Professional help
Seeking professional help by no means indicate that you doubt your talent instead it’s the smart way to ensure desired results. Professionally designed brochures give the customers the clear idea that you are professional and reputable.
4. Focus on customer’s benefit
No doubt you are designing the brochure to let your target customer know what are is the USP of the product you are selling. But the fact remains that the customers are always keen to know how buying your product and services would will benefit them. Make sure your brochure has the benefits listed which would persuade the customer to buy the particular commodity.
5. Creative designing
Whether you are designing the brochure yourself or seeking help from the outer source, make sure the brochure is designed the best creative way. Design of the brochure is one of the most important aspects that should be compelling enough to ask the consumer to stop and check it out. If the content is good, but the design is dull, there are chances that your entire efforts go waste. You can always leave the option of hiring the designer open. The design of the brochure is visually appealing with proper pictures.
6. Informative content
Meaningful, clear, creative, original, informative and easy to understand content is suggested. Don’t try to be funny, cute, clever or abstract. Write your content in plain English. Pretend you’re explaining your message to a friend. Use the simplest language possible. Avoid long sentences, be specific in writing and finally organize your content!
7. Proofread your brochure
The brochure is designed for the customers; it will be representing your company. Take the time to ensure that the content of your brochure is accurate and error-free to exhibit your level of professionalism. Proofreading is one important step in creating an effective brochure.
8. Stay Consistent
Brochures are designed with specific motive in mind. So, after careful planning makes sure there is smart execution and don’t forget, it has the same message, appeal and design. Don’t try to change it too often. Consistency is one important factor in brochure designing.
9. Use headlines and graphics
Surveys show that the average reader takes less than five seconds to glance at the cover of a brochure and then decides whether or not to read it further. Here, headlines or graphics on the cover of your brochure play the role. If it’s mind-numbing, no one will bother opening it.
10. Sell, don’t tell
Brochures are not just for passing information to the customers; the main motive is improving on sales which ask for you to communicate the message in compelling way. Your brochures should have gripping design, informative content that communicates how the consumer will be benefitted with the particular product/commodity/service along with how to proceed if one wants to know more and go for it. Give them a reason to act!
To wrap up, brochures play an effective role in marketing your business, introducing new products, starting new venture and in drumming up your sales. You need to be cautious while designing or getting the brochures designed. Follow the sure short steps listed above and create the effective brochure designs! Also, if you think I have missed out any step that would help in effective brochure designing tips do share with us.
Oooo, thanks for sharing!
Really useful. I don’t have to make a brochure for myself, as I am a freelance in the field of design, but it is important for my work to learn and understand my client’s needs.
Great job!